black-morticia:

Frozen is a prime example of what happens when you over-advertise a movie. The people who legit liked it just got bored of it and found a new movie to obsess over. But more specifically by shoving it everywhere, people start to actually examine things and realize it wasn’t as good as they had first thought. Not even like they’re nitpicking but glaring issues that you never notice when you first watch something. 

Just look at BBC Sherlock. Between long ass hiatuses people wold re-watch episodes and it hits them like the cow shit smell in the morning of a farm town, that “Oh wow…, they never explained that?” or “That doesn’t make sense?” or “Hm, this character isn’t very well written.” 

Over-advertisement can be good as in you re-watch and realize shit was even better but uh…. not in most cases…